Thailand’s Magic Hands: The Spirit of Jewelry Making
From fruit carving to textile weaving, Thailand is known for the creation of many unique artforms. One great example of the nation’s artistic heritage is fine jewelry making, as gemstones rank third in the country’s most exported industries. While the Kingdom has long served as a source for gems and a manufacturing base for international jewelry companies, the future is starting to look brighter for Thai jewelry brands, artisans and designers.
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In order to facilitate the competitive advantage of the Thai jewelry industry, the DITP is set to launch Thailand’s Magic Hands, a global campaign aimed at gaining international recognition for the Thai gems and jewelry industry. The campaign works by presenting new images and strengths of Thailand’s gems and jewelry industry at the international level.
For example, the artworks in the campaign depict the traditional Thai way of life, including the art of making floral garlands, fruit carving, hand-weaving, and creation of religious art. These images are paired with those of the jewelry making processes such as initial design, carving, stone selection, stone setting, to polishing. The Kingdom’s international brands (Beauty Gems, Pranda, and Der Mond) will also be notably featured.
Thailand’s Magic Hands will be officially launched during the 62nd Bangkok Gems and Jewelry Fair, on 7-11 September 2018 at Impact Muang Thong Thani. On 7 September, at 14:00 hours, a seminar titled “Thailand’s Magic Hands: The Spirit of Jewelry Making” will be held.
For more information, contact:
Office of Lifestyle Trade Promotion
Department of International Trade Promotion
Ministry of Commerce