THAI Launches THAI Shop on eCommerce Platform


Mrs. Usanee Sangsingkeo (fourth from left), Acting President, Thai Airways International Public Company Limited (THAI), presided over the THAI Shop Gift Fair, which showcased THAI giveaway products for New Year 2018, at THAI’s Head Office. Mr. Wiwat Piyawiroj (fifth from left), THAI Acting Executive Vice President, Commercial, and Mrs. Pariya Chulkaratana (second from left), THAI Vice President, e-Commerce and Ancillary Marketing, were presented at the opening ceremony along with Mr. Somnuek Klangnok (third from left) or Kru Parn and Ms. Hathairat Chareonchaichana (sixth from left) or Oh Futon, designers of THAI Shop’s new collection. THAI reintroduced its giveaway business on a digital platform, allowing customers to purchase a wide selection of products through thaishop.thaiairways.com and pay via secure ePayment. THAI introduced online merchandising in order to increase customer satisfaction in line with the Government’s Thailand 4.0 policy.